Brand Guidelines Template

$49.00 USD

Level up your brand guidelines and help your client keep their brand consistent!

Sick of seeing clients butcher your newly designed brand? Maybe it’s time to start offering brand guidelines as part of your more premium brand packages. This template will help you deliver succinct, easy-to-follow guidelines to your branding clients.

Delivering comprehensive brand guidelines ensures:

  • You look professional
  • The brand you’ve designed is implemented properly across your client’s team. No more incorrect colours or weird logo spacing because the rules are all laid out clearly in black and white!

Don’t underestimate the value of providing full brand guidelines, either – they are incredibly valuable, and clients are generally happy to pay far more for them. Clients don’t want to destroy their branding after spending a bunch of money having it professionally designed. They want it to look consistent and professional, and detailed guidelines make this so much easier.

If you are in Australia GST will be added at checkout

Your Brand Guidelines Template includes:

27-page brand guideline template including:

  • Introduction to the guidelines and how to use them

  • A brand introduction and explanation of its values

  • Overview and rules for the use of all logos and brand elements

  • Logo clearspace and minimum size rules

  • Logo ‘dos and don’ts.’

  • Photography/imagery guidelines

  • ‘Brand in use’ section.

Delivery email for brand guidelines and brand pack

Sample guidelines documents for you to reference.

Template and email content also provided in a Google Doc so you can easily copy and paste to your chosen document format.

Templates set up as an editable InDesign and Affinity Publisher files.

Explainer video running you through how I use the template in my business.
Tutorial video explaining how to edit the InDesign and Affinity Publisher files.


Can I customise the design of the templates?

Yes! All the templates are set up with styles and master pages so they can be updated to your branding super quickly. You can watch this video to see how easy it is.

You can also copy the content out of the google doc and place it in your own document or CRM/CMS.

How can I use the templates?

You can use the templates in your design business. These are templates designed to make your design business admin streamlined and stress-free!

What file types are the files delivered in?

It depends on which template you purchase. Some are PDF guides. But most are editable InDesign, Affinity, Google Docs and Canva. We will soon be building our templates into Dubsado, too. 

You don’t have to use our documents, though, you can simply copy and paste our content into your own file of choice or CRM!

Is there a limit to how many times I can use a templates?

Nope! As long as you only use them within your design business (i.e.  you can’t transfer ownership, sell or share the templates with anyone else) there is no limit on how many times you can use our templates.

Will I have access to updates?

Yes! You will have lifetime access to updates for as long as the product is for sale.

Are these templates written by a lawyer?

No, I am not a lawyer. I am a graphic designer and these are the templates I have developed in over 10 years of being in business. I do highly recommend getting your contract written by a lawyer, though. Foundd Legal do fantastic legal templates which I use in my business.

Can I use the images in your templates?

Yes, all the images used are free stock images.

What language are the templates in?

The templates are currently written in Australian / British English.

We have plans to release an American English version soon!

Can I use the templates in my CRM/CMS?


We will have Dubsado versions of our templates coming soon, but in the meantime, you can copy the content straight into your CRM/CMS from our google docs.

Haven't found the answer to your question? 

Sarah Linklater

Hi, I’m Sarah!

I’m the admin geek who developed these templates over the last ten years in my graphic and web design biz.

I’ve been where you are. I spent years chasing my tail but knowing that if I just set my mind to it, my business life could be easier… could be better.

I’ve run my own graphic design business, Slinky Did It, for the last 10 years and have been lucky enough to score some big-name clients like the European Union and the ABC. But it wasn’t until I put some serious blood, sweat and tears into my design business systems, processes and communication that I actually started to reap the rewards of living the freelance dream!

I created Designer Admin to give other designers insider access to my project methodology and the shortcut I wish I had when setting up my systems and processes… the ability to plug and play someone else’s templates into my process!

So are you ready? 

If you are in Australia GST will be added at checkout